It Doesn't Work?

Everybody says that negative campaigns don’t work. And yet, it seems like every campaign eventually devolves to a series of name-calling and mud-slinging.

Everybody I know hopes that their guy won’t engage in such stupidity … but they do. Instead of actually explaining HOW they will do whatever they’ve promised to do, or exactly WHAT they think needs to change, and how it will effect Average Joe, they tell you what their opponent has done that they think is wrong. And if they can’t find enough of those types of things to tell you about, they will twist the facts or even make them up.

If negative campaigns don’t work, why do they do it? I suspect because negative ads DO work. If candidate A can throw enough dirt onto candidate B, then A will look better, especially since most voters have no idea what is true and what is not. I like that some of the news programs have started to ‘fact check’ things the presidential candidates say, but what about the more local candidates?

Even when the fact checkers say, “This statement by candidate A is absolutely wrong,” candidate A and his campaign continue to repeat it, over and over again, as if saying it a few hundred times will make it true. It doesn’t. But by repeating it that many times, they can drill it into people’s minds that it is true.

I hate negative campaigns. They don’t give me any INFORMATION to allow me to make an intelligent decision. But that’s one more reason why the candidates engage in them. They aren’t looking to inform you; they want to convince you. I suspect the candidates resort to mud-slinging because they really don’t have any idea how they are going to solve the problems of the day. So they have to convince the voters that their opponent is even worse.